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Asking how much a website will cost is like asking how much a car will cost – the answer is ‘it depends on what you need and what your budget is’.
The first step is to look round this page and get an idea of what’s on offer. Below you’ll find details of what’s included with every website, and on the right are some examples of typical website packages.
Lower down the page is a menu of prices for other optional items that you may also want to include, so you can see from the beginning the sort of costs involved.
Once you have an idea of what you might want, the best thing to do is to complete a Comprehensive Website Design Questionnaire (or this version if you are only after a 1-page site) and then we can discuss your requirements in more detail.
So, to start off…
With every website you get:
- 3 draft design options based on your preferences, 1 of which is then developed into your unique final design
- An easy to follow guide to help you know what sort of information to include in your chosen pages
- Revising and checking all your text to ensure it is accurate and effective copy for both your visitors and the all important Search Engines
- Up to 5 images per page
- Inclusion of your logo (if you have one)
- Optimisation for all major modern browsers
- Submission to major Search Engines
- Favicon (the little image that goes in the browser bar that helps identify your site when it has been bookmarked)
And…
- Free .co.uk or .com domain name for the first year (£10 a year for a .co.uk or £13 a year for a .com thereafter)
- Up to 5 e-mail addresses at your domain name
- 6 months free web hosting, with 99.9% up-time guarantee and regular scheduled back-ups of your site (£10 per month thereafter)
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Example website packages
Example 1 – a one page ‘Business Card’ type website
A website is now a basic requirement for any business, but your business may not need a full website to begin with, or you may not have much content to place on your site. In this situation, you can still have a distinct and professional web presence with a single page website which has information and images explaining a little about what you do, and your contact details.
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Along with all the things listed on the left, with your 1 page site you can have up to 750 words, and you get up to 3 an e-mail links (specially configured to minimise spam).
Price: The cost of a single page website is £345
NB: The cost of a website is not proportionate to the number of pages. A single page website still requires the layout and graphic design to give it the right ‘look and feel’, and creating this standard page design may take as long for a single page as it does for 25, 50 or 100 pages!
Example 2 – a 5 page ‘On-line Brochure’ type website
 This is for you if you are a one person business or possibly an SME, and you would like to have a more comprehensive on-line description of your business, your products or services, and the benefits for your customers. This is likely to include…
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- Home page – A brief introduction to what you do, with a focus on describing the benefits for someone who chooses your product or service
- About – More about your USP’s and your business
- Products/ Services – Examples of your products or services, with prices if relevant
- Contact – Your mailing address and phone numbers, and an e-contact form allowing visitors to instantly contact you via e-mail direct from your website (linked to an autoresponder so they receive an instant reply, and allowing you to follow up as soon as you can afterwards)
- One additional page as required.
What’s included
As well as everything listed on the left, you will also get:
- Up to 1 hour of initial consultancy to discuss your specific requirements and to make sure that you will be getting exactly what you need for you and your business
- 3 draft design options based on your preferences, 1 of which is then developed into your unique design, with up to 3 minor ‘tweaks’ to get it just the way you want before being finalised
- Up to 750 words per page (you will get a free guide to help you know what to write, depending on what you want the website to do for you)
- Contact/Enquiry form with up to 7 fields (eg name, address, phone number, e-mail address, enquiry, etc)
- Inclusion of your logo (if you have one)
- Visitor tracking software
Price: The cost of a 5 page website as described above is £595
Please see the ‘add-on extras’ price list for additional elements if you would like things like video, audio, custom forms, copy writing, blog, slideshows, etc.
Example 3 – a 10 page ‘Business website’ with
basic on-line shopping
 This would be for you if you have a small business that you are promoting on the web, and you want all the functionality from example 2 (above), but you would also like to sell a single item or very small number of items online using Paypal or a similar payment processing service. Or maybe you want to take payments online for the services you provide. The typical site would include…
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- Home page – A brief introduction to what you do, with a focus on describing the benefits for someone who chooses your product or service.
- About – More about your USP’s and your business
- Products/ Services – Examples of your products or services, with prices if relevant.
- Contact – Your mailing address and phone numbers, and an e-contact form allowing visitors to instantly contact you via e-mail direct from your website (linked to an autoresponder so they receive an instant reply, and allowing you to follow up as soon as you can afterwards)
- Up to 6 additional pages as required, for example to display a additional products, services and prices, more detailed specifications, customer testimonials, etc.
What’s included
As well as everything listed on the left, you will also get:
- Up to 2 hours of initial consultancy to discuss your specific requirements and to make sure that you will be getting exactly what you need for you and your business
- 3 draft design options based on your preferences, 1 of which is then developed into your unique design, with up to 3 revisions to get it just the way you want before being finalised
- Up to 1000 words per page (you will get a free guide to help you know what to write, depending on what you want the website to do for you)
- Up to 10 individual items/ services for sale – i.e. with individual ‘buy now’ buttons. If you need a shopping cart, where multiple items can be added, please see this example
- Contact/Enquiry form with up to 7 fields (eg name, address, phone number, e-mail address, enquiry, etc)
- Visitor tracking software
- Keyword Research (to identify the correct key words and phrases that the Search Engines need to give your site a chance to appear well in their listings)
Price: The cost of a 10 page website as described above is £995
Please see the ‘add-on extras’ price list for additional elements such as video, audio, custom forms, blog, slideshows, etc.
Example 4 – a full ‘e-commerce’ business site
 For a full on-line business selling multiple products, you can have an e-commerce site with a shopping cart, set up to take online payments. This includes secure, user- friendly access to the site via a Content Management System so you can add as many additional products or services as you like! The typical site would include…
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- Home page – A brief introduction to what you do, with a focus on describing the benefits for someone who chooses your product or service
- About – More about your USP’s and your business
- Products/ Services pages – as many pages as required to show details of your first 30 products with product descriptions, specifications, prices, etc., with a shopping cart and checkout
- Contact – Your mailing address and phone numbers, and an e-contact form allowing visitors to instantly contact you via e-mail direct from your website (linked to an autoresponder so they receive an instant reply, and allowing you to follow up as soon as you can afterwards)
- Additional pages as needed
What’s included
As well as everything listed on the left, you will also get:
- Up to 2 hours of initial consultancy to discuss your specific requirements and to make sure that you will be getting exactly what you need for you and your business
- 3 draft design options based on your preferences, 1 of which is then developed into your unique design, with up to 3 revisions to get it just the way you want before being finalised
- Up to 1000 words per page (you will get a free guide to help you know what to write, depending on what you want the website to do for you)
- The first 30 items/ variations for sale, with a full shopping cart and checkout facility
- Full ‘how to’ documentation for adding/ changing products and prices
- Contact/Enquiry form with up to 7 fields (eg name, address, phone number, e-mail address, enquiry, etc)
- Visitor tracking software
- Keyword Research (to identify the correct key words and phrases that the Search Engines need to give your site a chance to appear well in their listings)
Price: The cost of the type of website described above starts at £1595, but the exact price will depend on your specific requirements which you can fully explore when completing the comprehensive Comprehensive Website Design Questionnaire.
Once you have completed and submitted the questionnaire, then a more detailed quote can be given. In the meantime, you can also look at the ‘add-on extras’ price list for additional elements such as video, audio, custom forms, blog, slideshows, etc., to give you an idea of the costs for some of the commonly requested additional features.
‘Add-on extras’ – other elements you may want
included in your website
 The following list gives an idea of the cost of the most commonly requested ‘add-ons’ to a website
- Basic slideshow – with images/ words fading in and out (see the homepage of this site for an example) – £60 for up to 20 slides
- More complex slideshow – as above but with a more complex design, more fancy transitions etc – starting at £90 for up to 20 slides
- Additional pages – each with up to 1000 words and 5 images – £60
- Audio – £30 for including up to 3 tracks
- Video – £30 for including up to 3 videos
- Basic photo/image gallery – £60 for up to 30 images
- Sign up box – for your newsletter/ mailing list – £20
More add-on extras
- Sign-up ‘incentive’ – i.e. the creation of a free product that your visitors can download in return for signing up at your website – it could be a report you provide based on an area of your expertise, a tip sheet, a free guide to some area of your chosen market, anything that is likely to add value to the life of a visitor to your site who may not be ready to turn into a paying customer quite yet. This is the most basic requirement to start increasing your mailing list – from £30 (depending on how much you would like me to help you with this)
- Social media links – facebook, twitter, etc – £15
- Sourcing and editing images – if you don’t have any suitable images to use on your website, they can be supplied and edited for you – £10 per image
- Key word research – Identifying the correct keywords to help your site rank well in the Search Engines like Google for specific search terms – starting at £90 (depending on the complexity of your requirements)
- Customised form – for example, where a customer fills in their specific requirements so that you can give them a quotation – starting at £60 price depending on the complexity of the form
- Blog – £60 (NB If you add a blog to your website, the hosting and maintenance will be an additional £4 a month to cover anti-spam protection, regular software updates and more frequent backups to keep your content safe)
- Are you legal? – If your website needs a Privacy Policy, Terms and Conditions or a Disclaimer, these can be added for £20 each. The templates will be supplied by Website Law, and then be personalised and added to your website (covers England and Wales only). Please note, these templates contain a link back to the Website Law website – if you would prefer not to have this link your policies will then be £40 each
- Copywriting – If you would like to have your website copy written for you, this will be £45 per hour
- Want to make changes to your website yourself? – Having a Content Management System allows you to add, edit or delete the content and pages on your website – giving you complete control. The additional cost covers setting up the service, and unlimited access to a range of ‘how to’ video tutorials explaining how to add, edit and delete content on your website – £120 (or only £60 if you are already adding blog to your site (see above).
- More complex requirements – if you would like original and bespoke artwork, password protected areas on your site, membership forums, advanced SEO, on-line marketing, etc., please include these requirements in your Website Requirements Questionnaire and we can discuss your needs
What may add further to the cost of your website
- Graphic design work – The graphic design is usually the single most time consuming part of developing a website, with a lot of drafts, discussions, alterations and final acceptance. If your site requires lots of original and bespoke art and design work, whilst this will make you and your website appear even more out-of the ordinary, it will of course attract a premium in terms of price
- Unusable images – Some people are surprised to find that they can’t just take images from a Google search and use them on their own website (not realising they are most likely in breach of copyright), or that their low resolution phone camera pictures from a holiday 3 years ago are not high enough quality for a professional website! We live in a highly visual world, and high quality images are a must for a website – poor quality images will scream ‘unprofessional’ from your pages long before a visitor will stop to read any of the words. If you can’t supply good quality images yourself, that’s easily solved – stock images can be supplied and edited at very reasonable prices, or custom photography can be arranged which will cost more
- Changing your mind – If all or part of your website is developed as agreed, and you subsequently change your mind about what you need, the work that has been done will still have to be paid for. Similarly, if you want extra functionality, there will be additional costs. This makes it very important that you carefully specify your requirements from the outset. If you need help with this, additional consultancy can be arranged
What to do next…
Now you’ve got a good idea of what’s available and for what sort of budget, the next step is to complete and send a Comprehensive Website Design Questionnaire (or this version if you are only looking for a 1-page site) and then we can discuss your requirements in more detail.
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